NIVEA

OOH, PR, Direct, Event

Tim Maia is a Brazilian music legend (if you don’t know him, do yourself a favor and look him up on Spotify). And how do you pay tribute to a legend? Building a statue and installing it in the neighborhood he grew up in using the aluminum of NIVEA cream cans that had been collected during the seven NIVEA VIVA 2015 concerts in homage to the musician.