Whirlpool - The Bet

Social, PR

Consul is a famous Whirlpool home appliances brand in Brazil. Why is it so popular? Because all products are really easy to use. As part of Consul's creative platform "Ahh, well thought," we proved that even those who are only good with their feet can handle the washing machine. Two soccer stars in Brazil started a bet on Twitter. The loser of the next game would wash the other team's gear. What began as an unbranded game (it was all part of the strategy, but that's our little secret) became famous in the media, generating articles, news coverage, blog posts, major newspaper comic strips, memes and, of course, tons of clean clothes.