HELLO, MY NAME MEANS
Digital, social, OOH, Data visualization
People believe that names come with meanings. Every new Laura, Bob, John, Maria, you name it, is an opportunity to change the world. To help parents choose the perfect name for their babies, we developed a web application connected to social media to generate real-time information about names. This campaign won several awards around the world, including a Bronze Cyber Lion and 6 Lions shortlists, from Mobile to Titanium.
Using the data, we created OOH billboards with the names of famous streets and avenues in the city.
Once parents decide the name, they could create cute boards to decorate the baby's bedroom.
