A.C. Camargo Hospital
OOH, Social, Digital
Breast Cancer prevention campaigns echo the same message over and over: “do the self-exam”. What they never address is the fact that no hands are able to feel a tumor before it reaches 2 cm. And that may be too late.
AC Camargo Cancer center wants women to consider mammography screening as the most efficient way to spot a tumor in its initial stage. And 40% more women got mammography screening during the period of the campaign.
This campaign won a Silver Clio, was shortlisted in Cannes and Cream WPP 2017.
THE SAME SKILLFUL HANDS THAT DID THIS ARTWORK COULDN’T DETECT A BREATS LUMP ON SELF EXAM. TALK TO YOUR DOCTOR ABOUT MAMMOGRAPHY.
