Amaro Virtual Nodule

Social, Health, Ecommerce

The health crisis that we've been through during the pandemic went beyond COVID itself. Women had to postpone their breast exams, and nodules that should have been detected earlier ended up developing to a more serious issue. On the other hand, at the same period, e-commerce has grown like crazy. We linked these two realities not only to remind women of the importance of breast exams, but also to help them schedule their exam. This project won many awards, including 2 Cannes Lions and 5 Effies.

We did this project in partnership with VML. I worked as Creative Director on the client-side, leading the creative team responsible to bring the idea to life in our in-house agency.