ABOUT

I started my career in advertising after watching “Crazy People”, a movie starred by Dudley Moore about a guy who starts an ad agency in a mental ward. Brainstorming with a bunch of lunatics seemed to be a fascinating way to make a living.

I am an award-winning Creative Director (Copy), helping local and global brands to make their mark in the world. I navigate comfortably across all platforms, coming up with new formats and telling engaging stories that help to shape culture. I can be funny, lighthearted, emotional, or pure smart, as long as there are human truth and data to support it. As a creative leader, I believe that my team's success is my success. Paying close attention to them as individuals, mentoring, and throwing shine on their strengths is how I make it happen. 

And 20+ years after I hit the PLAY button on the VCR, I am still crazy passionate about the craft of building meaningful connections between people and brands. Thank you, Dudley Moore.

Outside the adland, I am into contemporary art, even the one that people think that their 6YO could do. I also co-founded Acadêmicos do Baixo Augusta, a Carnival block party that changed São Paulo's Carnival landscape by taking over one million people to the streets every year. Check it out at @academicosdobaixoaugusta and join us next year.

My personal contact is lucardoso72@gmail.com

Let’s chat :)

Awards

• Cannes Lions (4 Lions in different projects and over 30 Shortlists across all categories, including Integrated)

• Fiap

• One Show

• Clio

• NY Festivals

• Eurobest

• Berlin Fashion Film Festival

• Wave Festival

• El Ojo de Iberoamerica

• São Paulo Creative Club

• Finalista Profissionais do Ano Categoria Nacional

Juries

• One Show Cross Platform Category 2017

• One Show Regional Awards 2017

• US Young Lions Print Competition 2017

• New York Festivals - Branded Content/Entertainment 2019

• Gerety Awards 2019